In the 1996 film, Jerry Maguire, Tom Cruise plays the role of a sports agent. Cuba Gooding Jr, plays the role of a football player that is a veteran of his career. During the movie Maguire (Tom Cruise) goes out on his own and works his butt of to get this high school kid a place with a well known football team, while still trying to hold on to Gooding’s character Tidwell.
At one point in the movie, Tidwll says to Maguire, “Show me the money.”
Maquire has to prove himself worthily by getting Tidwell a new contract, meanwhile he finds that the high school kid has already signed with another agent and his efforts were for nothing. But, Tidwell remained a loyal client.
In the end, Maquire showed Tidwell the money.
That’s exactly what your customers, readers, and clientele expect from you. Show them the money….show them your product is worth the price and their time.
Nora Roberts didn’t become a best selling author because the only thing she could do was write. She became a best selling author because she proved to her readership that she was worth their time and their money. She gives them the stories they want that promise to be better and better with each new book she puts out there.
She’s just one example. Artists, crafters, your work is just like a book. Maybe you’re a writer and it really is a book, but no matter what you create you need to put your worth into the work. Let your passion and talent shine through that customers will keep coming back to see what else you’ve got.
Show them the money and they’ll show you a whole new world of expanded clientele. Because when one person is in love with something, they recommend and share it with a friend.