Now that you’ve composed your blog post, it’s time for that last and very important element – your headline.
About a year after I was married, my husband and took a trip to Las Vegas. Everywhere we went we say headliners — great big boards announcing shows and events down the rows of hotels. Some of these headliners featured flashing lights and video highlights of attracting people in to these hotels.
While you may not have the advantage of flashing lights and videos, you most certainly do have the advantage of the word. Your words. The main purpose of a blog headline is to attract people to read your blog post.
If I googled a particular topic, a would get a list of sites and titles of their postings to choose from. Which one do you think I would choose?
For example, I might look up information on writing better headlines, and I get the following to choose from:
These are all really great headlines for articles on writing headlines. Notice how the first one doesn’t just say how to write a headline. It says, “How To Write a Magentic Headline,” this promises that not only will it tell you how to write a headline, but an awesome headline. It’s intriguing, don’t you think?
An attractive headline should have a captaviting opening. It’s like the first sentence of a book that draws you into the story, but sums up the message your reader will receive by continuing on through your blog post.
Some examples of attractive Headlines are as follows:
The Secret of Writing Attractive Headlines (wow, I guess I should have used that one above, uh?”
Who Else Wants to Write Better Headlines?
Little Known Ways To Captivate Your Reader by One Line
The Lazy Writer’s Way To Writing Headlines.
You’ve got the idea right? One line, One promise, One chance to attract readers into the pool of your content. So thinking about the blog post you just composed from yesterday, what headline will you use?
I wish you all a wonderful weekend, and look forward to seeing you all on Monday.